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As a means of internet marketing or search engine optimization,
article submission has a number of key advantages:-
You can make
multiple submissions to each directory
With article directories you can submit as many articles
containing links back to your website as you like. This allows you
to build links to a range of pages on your website and use a range
of keywords as anchor text on the links. While some directories may
have a limit on the number of submissions they will allow for a
specific author account, you can easily create a new author account
and begin submitting articles again.
Contextual links carry more
weight for SEO
With some forms of submission, the link back to your site can
appear on a page containing off-topic text, i.e. text unrelated to
either your site or the specific keyword you are trying to
optimize. With article submission, your article, which should
contain about 500 words, will be shown on the same page as the link
to your site so you can make sure the text around your link is very
relevant.
Your article may get copied and
relinked from other sites
A number of directories will distribute your article to other
sites, e.g. using an RSS feed. This means that your article may
keep getting distributed to other sites beyond those you originally
submitted. Many article directories will ping search engines with
your submitted article so your article will appear in the search
engine index very quickly.
See Also
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